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OPERATION NEW YEAR'S EVE
Traditional and Viral Media Outreach Produces Substantial Public Awareness
20.8 Million Media Impressions
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"I want to take a minute now to tell you about a really cool idea, it's a text messaging campaign to let U.S. troops in Iraq and Afghanistan know that they have not been forgotten on this New Year's Eve." -- CNN Anderson Cooper's Rockin New Year's Eve, 18 Million Viewers |
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"While most of us are bringing in the New Year on American soil -- the reason we can so freely -- is because of the great men and women abroad! This year we can say thanks in a unique way, 'Operationnewyearseve.org' allows folks to send digital text messages to soldiers overseas." -- WCBS News2, 1 Million Viewers |
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"A billboard that rises 50 stories above Times Square is about to become a Christmas Card to U.S. Troops serving overseas." -- New York News 4, 1 Million Viewers |
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"I got to tell you about a great program, 'Operation New Year's Eve' text the troops ...you know we have over 200,000 soldiers over there." -- Fox News 4, 862,250 Viewers |
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